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Founder Glossary
Founder Knowledge Base & Terminology
Startup Branding Glossary for Bangladesh
What is the BEC Startup Branding Glossary? The BEC Startup Branding Glossary is a curated reference library explaining essential brand positioning, visual architecture, unit economics, and trademark concepts through the practical lens of the Bangladeshi startup ecosystem.
- Brand Positioningব্র্যান্ড পজিশনিং
- Brand positioning is the conceptual place a startup aims to occupy in the minds of prospective customers. In Bangladesh, effective brand positioning defines target customers, points of difference, and reasons to believe—ensuring the startup is not treated as an interchangeable commodity.
- Brand Architectureব্র্যান্ড আর্কিটেকচার
- Brand architecture is the structural hierarchy and relational organization of brands, products, and services within a single company. It dictates how sub-brands relate to the parent brand to maximize customer clarity and marketing efficiency.
- CAC vs LTV (Customer Acquisition Cost vs. Lifetime Value)কাস্টমার একুইজিশন কস্ট ও লাইফটাইম ভ্যালু
- CAC (Customer Acquisition Cost) is the total marketing and sales expense required to win a single customer. LTV (Lifetime Value) is the total gross profit generated by that customer over their commercial relationship with your startup.
- Trade License vs. Trademark in Bangladeshট্রেড লাইসেন্স বনাম ট্রেডমার্ক
- A Trade License is a local municipal permit to conduct commercial trade issued by City Corporations or Union Parishads. A Trademark is federal intellectual property registration through DPDT granting nationwide exclusive ownership of brand names, logos, and slogans.
- Employer Brandingএমপ্লয়ার ব্র্যান্ডিং
- Employer branding is an organization’s reputation and employee value proposition as an employer. In Bangladesh’s competitive tech market, it enables early-stage startups to recruit elite developers, marketers, and operators against multinational corporations.
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